Having a mobile-friendly design is a very important ranking factor, and it is almost impossible to build a successful website if it does not work well on handheld units. There are three reasons for this.
- It is hard to rank near the top in Google if your website is not Mobile friendly.
- It is impossible to rank for mobile searches if your website is not mobile-friendly.
- Even if you could rank near the top you would not be able to benefit from mobile visitors.
Mobile visitors and mobile searches make up about 50% of all traffic online. To not be able to cater to mobile users is a big disadvantage and make it a lot harder for your website to succeed.
Is it hard to create a mobile-friendly website
It is very easy to create a responsive website that scales to look good on all units no matter the screen size. The most popular website tool in the world is WordPress. A CMS (content management system) and blogging tool. Many millions of websites are built using this tool. This website is one of them.
If you build your website using WordPress, then there are plenty of free themes that you can use that will make your website responsive from day one. If you are building a small site, then a free theme might be a good fit for you. If you are looking to build a larger more prominent website then I recommend that you develop your own theme. Doing so does not have to be hard or expensive. There are thousands of different freelance workers that you can hire to help you.
A bespoke theme for your website is always better than a theme used by other sites. This is true regardless of whether you chose a free or a paid theme. A bespoke theme will however, not always be worth the effort if you only want to build a small website. If that is the case then small customizations might be enough.
Building a mobile-friendly design
The easiest way to build a mobile-friendly bespoke design is by using the bootstrap framework. The bootstrap is developed with mobile functionality in mind. The framework is open-source and free to use. You can even choose to have the CSS files hosted remotely for free. Bootstrap was developed by Mark Otto and Jacob Thornton as a development tool for Twitter before it became an open-source project. It is the third most popular project on GitHub and is used by millions of websites including Twitter.
You can download bootstrap by visiting https://getbootstrap.com/
Building a website in bootstrap is easy if you have basic knowledge about HTML, PHP, and CSS. There are plenty of good resources that will help you understand how to achieve the design you want to achieve. There are even tools that write the code for you in bootstrap. If you know nothing about HTML, PHP, or CSS then it is better to hire someones to do it for you.
The popularity of the framework makes it easy to find cheap skilled freelancers.
Hiring a freelancer
Building a mobile-friendly theme is a task that I recommend that you outsource to a low wage country. There are plenty of skilled bootstrap coders in India, Romania, and other low wage countries. Hiring one of them allows you to get the theme built at a fraction of the cost that you would pay hiring a local developer. There are some tasks that are always more suitable for freelances and some task that are best left to local talent. This is one task that is best outsource abroad.
Make sure that you write a detailed brief and provide examples or illustrations so that the developer knows exactly what you want to achieve. Good instructions improve the quality of the work. You can not expect the freelancer to do any work you did not include in the brief. Not without extra pay.
Make sure that you find a freelancer that can design a theme that is SEO optimized. Some developers build themes that look good but that ignores SEO principles. This is a bad idea. SEO principles always need to be prioritized.