Finding links can be hard. It is one of the most challenging parts of SEO. There are plenty of links that are easy to get but most of the links that are easy to get are worth next to nothing and are not worth getting. On this page, we are going to look at a few ways to find and build links.
Create link bait. Pages on your website that are specially designed to attract links from other websites. That offers something worth linking to. This can be a study that you have performed by analyzing available data or something that provides value to other websites. An easy way to create good link bait can be to produce high-quality infographics. This method can work well if your website already has a large reader base or if you pay to promote these pages so that they are seen by people who might want to link to them.
One of the easiest ways to get links to your website is to hire someone to find them for you. Doing this can be very effective but is usually very expensive. Cheap link building services provide little to no value. They are able to offer these low prices by building links that are easy to get and that provide little value.
If you want to find someone that can build good links then you need to be willing to pay for it. Expect to pay at least USD 300 for every link built. More if your website is related to loans, gambling or the adult industry.
Hiring someone is a good option if you have the resources but is too expensive to be a good option for most people who are just starting to build their first website. It is usually better to keep the cost down and do the work yourself for your first website. This also allows you to learn more so that you can see if someone you hire later is doing a good job.
Outreach is one of the best ways to find backlinks. Outreach is the process of contacting the owners of other websites and ask them to add your link. Please know that most website owners get a lot of these type of requests and many do not reply to them at all. You will need to send a lot of emails for every link you get. Do not get discouraged if you get less than one link for every 100 emails that you send out. It is not uncommon for outreach to have a reply rate of below 1% and an even lower success rate. Building links this way is hard work but it is one of the best ways to build quality links.
Outreach is a numbers game, and you need to send a lot of emails for every link you get. There is a lot you can do to improve your success rate. Make sure to always personalize every later and make it clear that you have visited the website. Never send copy-pasted emails. These will have a very low success rate.
Another way to built links is to buy them. To pay other webmasters to add links is very prevalent. Most major website buys links and do not get any punishment from Google. It is up to you if you want to buy links. If you want to build a website in a less Competetive niche then there is no need to buy links. If you want to compete in very competitive fields such as gambling, loans, or pharma then it is a necessity. You will not be able to compete with the big boys in these niches without buying links.
If you buy links it is important to do it right Only buy links on pages where your link improve the page. Where it would have made sense for the webmaster to add your link even if you had not paid him to do so.
I do not recommend that you buy links. Do so only as a last resort.
An exception from this is that I do recommend that you submit your site to high-quality paid directories such as BOTW and JoeAnt. Directories that have an editorial process and that does not accept all sites that pay the fee to be listed. These links help increase your trust.