Good User eXperince (UX) is very important. Good user experience will help you rank better in the search engines and will improve the conversion rate of the visitors you got. Good UX will help keep visitors on your website and will reduce bounce rate. A reduced bounce rate will help you rank higher in Google since they assume that the website is high quality if the user chose to stay on it instead of clicking back to Google. If one website has a bounce rate of 40% and another has a bounce rate of 20% then Google will assume that the second is a better source of information on the topic in question.
Things to think about to create good UX
It is very important that a website loads quickly. If a website loads slowly then this will quickly affect the UX negatively. You should strive to make your website load as fast as possible. Try to make sure that the website loads in less than 3 seconds. More than that will hurt the UX and anything above 3 seconds will lose you visitors as they start clicking back and choose to visit other websites instead. You can read more about how to make sure your website load quickly on this page.
Designed for the user
Make sure that the visitor is your first priority when you design the website. It is easy to focus too much on ad placement when building a website and to allow the adds to hurt the user experience. Try to maximize the UX and make sure that the adds are as unintrusive as possible. Adds should ideally be designed in such as a way that they add value for the user. Not that they are a nuisance. Price comparison service is a good example of this. The adds are the feature. People want to see the “ adds” to find the best price.
Another common mistake is to design the website in a way that is convenient for the developer or the webmaster. In a way that makes their work easier but that hurt the UX. This should be avoided. The UX should always be the main focus when building a website.
Links and sources
Make sure to provide links to sources you have used so that the user easily can find additional information that you do not provide if he feels inclined to do so.
Make sure that the menus are designed in such a way that it easy to find anything that you are looking for. Do not include too many links in the menu. Including too many links in the menus will make them feel cluttered and have a negative effect on UX. It is impossible to say how many links you should keep in your menus. Look through the menus and see if all links need to be in the menus. If the answer is yes then this might be okay even though there is a lot of links.
Make sure that all links are organized intuitively.
It can be a good idea to provide a search function-
Avoid unnecessary features
Do not add any feature that is not needed. It is easy to start adding more and more feature to improve the site. This can easily hurt the UX. Do not add any feature if it is not necessary. Make sure to keep it simple. Do not overwhelm the users.
There are a lot more features that can affect the user experience but the ones mentioned above are the most important ones and the ones that most people get wrong. Do not finish when you resolved these issues. Always strive to improve the UX. It can always become better.